Conditional Promotions and Consumer Overspending

Author: Amornpetchkul, Bell, Besbes, Blattberg, Chen, Chuang, Corbett, Dada, DelVecchio, DelVecchio, Foubert, Gendall, Greenleaf, Gupta, Hackleman, Hanson, Hardesty, Heath, Herrmann, Jeuland, Krishnamurthi, Kukar-Kinney, Laroche, Laroche, Lazear, Lee, Lichtenstein, Lichtenstein, Mazumdar, Monahan, Popescu, Schindler, Schindler, Schmalensee, Singer, Smith, Su, Thaler, Thaler, Varian, Venkatesh, Wansink, Weng, Wilcox
Publisher: Wiley

ABOUT BOOK

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/145509/1/poms12877.pdfhttps://deepblue.lib.umich.edu/bitstream/2027.42/145509/2/poms12877-sup-0001-SupInfo.pdfhttps://deepblue.lib.umich.edu/bitstream/2027.42/145509/3/poms12877_am.pd

Powered by: