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Purpose The construction industry is one of the least automated industries. In the aspect of automation, the technical understanding is very dominant. Focus has mostly been on tools, robots and industrialisation. sociomaterial design shows us that what may first appear technologically deterministic can be replaced and actually call for reinvisioning the traditional focus. The purpose of this study is to introduce the agency of a sociomaterial designer in construction. Design/Methodology/Approach This is a conceptual paper with an empirical example. To understand the sociomaterial complexity and dynamics of automation, practice theories are applied. To test this approach, the authors give an example from a Danish (global) supplier engaged in a development project about technical aid (tools) in mounting and assembling gypsum walls. Findings The sociomaterial-designer can help to understand and make innovation happen when doing automation in construction; as the centre of innovation in construction processes, she works all day with practice, together with practitioners, focusing on material arrangements as located not only in practice, but also in the artefacts. She can help the supplier of construction materials in understanding different professional practices and the transformation to use smarter tools. Research Limitations/Implications This research is within a new practice domain “sociomaterial-design” and it has to follow up with an empirical study that covers a development project with a sociomaterial-design approach. Practical Implications Developing competences (agency) as a sociomaterial-designer when linking the sociotechnical understanding of Automation with practice. Originality/Value This research showcases how sociomaterial perspectives can inform automation in construction.