ABOUT BOOK

The purpose of this study is to identify the specific subjects that deal with innovation, in order to understand if the innovation “belongs” more to the capitalist or to the entrepreneur, and if there is any difference between the capitalist and the entrepreneur in terms of commitment, risk, and expectations. In this study a literature review methodology is used for classifying the capitalist and the entrepreneur form different profiles and in relation with the innovation process. Data are obtained mainly from books and articles, relying on an interdisciplinary perspective. Research findings show that the figure of the capitalist is distinguished from that of the entrepreneur in front of business activities. Thus, the capitalist is financially committed by offering the capital, expecting as a return the financial interest rate, and assuming a financial risk. Instead, the entrepreneur is committed with innovation and change, expecting the profit as remuneration for the assumed organizational ris