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Purpose This paper aims to provide a reflection on innovating and repurposing collection development and marketing strategy, particularly for eBooks in libraries. Design/methodology/approach This paper provides a general review where previous research papers on the phenomenon of the study have been consulted. Findings The findings indicate that there is a lack of awareness of eBooks and marketing, and virtual bookshelves in the form of LibGuide gallery boxes are identified as a solution in promoting these resources. Originality/value This is a valuable contribution that sheds insight on the usage of LibGuide gallery boxes as virtual bookshelves in marketing library resources, particularly eBooks.