ABOUT BOOK

The purpose of this study was to explore the adoption of e-trade innovations by small-medium sized enterprises (SMEs) operating in South Korea. Employing a modified TAM model, which included the industry environment and convenience factors, we surveyed 164 SMEs to develop a useful refined model of innovation acceptance and continuity of use for international e-trade. We found that usefulness of the innovation was predictive of adoption, whilst convenience only predicted practical use but not continuing use. Moreover, industry variables were powerful predictors. Although e-trade offers SMEs considerable competitive advantage, it appears that widespread adoption is contingent upon a mature infrastructure