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Branding the Middle East

Author:Wippel Steffen
Publisher:De Gruyter
Abstract: This edited volume fills a gap in the research on place, product and personal branding in the Middl…

Qatar’s Nation Branding and Soft Power

Author:Al-Tamimi Nawaf, Amin Azzam, Zarrinabadi Nourolla
Publisher:Springer Nature
Abstract: This open access book examines how creating a national brand assisted Qatar in absorbing the shock …

Chapter Brand Identity e nuovi media. Il caso studio del Platinum Jubilee

Author:Ruggiero Maria Elisabett
Publisher:FrancoAngeli
Abstract: The 43rd UID conference, held in Genova, takes up the theme of ‘Dialogues’ as practice and debate o…

Brand-building: the creative city

Author:VICARI SERENA
Publisher:Firenze University Press
Abstract: The aim of this book is to contribute to a critical assessment of the literature on the creative ci…

Branding Books Across the Ages

Author:van den Braber Helleke, Dera Jeroen, Joosten Jos, Steenmeijer Maarten
Publisher:Amsterdam University Press
Abstract: As marketing specialists know all too well, our experience of products is prefigured by brands: tra…

Gender Equality and Nation Branding in the Nordic Region

Author:Larsen Eirinn, Moss Sigrun Marie, Skjelsbæk Inger
Publisher:Taylor & Francis
Abstract: This book explores how gender equality, a central part of the Nordic imaginary, is used in the poli…

Chapter 6 In search of effective communication with decision-makers for the post-truth era

Author:Olejniczak Karol, Jacoby Marci
Publisher:Taylor & Francis
Abstract: Evaluation in the Post-Truth World explores the relationship between the nature of evaluative knowl…

Core Values and Decision-Making for Sustainable Business

Author:Verkuil Arie Hans, Milow Uta, Hinz Andreas, Al-Kilani Mahmoud
Publisher:Springer Nature
Abstract: This open access volume discusses the core values and decision-making for sustainable business in g…

Real-Life Decision-Making

Author:Danielson Mats, Ekenberg Lov
Publisher:Taylor & Francis
Abstract: Have you ever experienced a decision situation that was hard to come to grips with? Did you ever fe…

Entrustable Professional Activities and Entrustment Decision-Making in Health Professions Education

Author:ten Cate Olle, Burch Vanessa, Chen Huiju, Chou Fremen Chihchen, Hennus Marije
Publisher:Ubiquity Press
Abstract: This book discusses the ins and outs of a new approach to competency-based education in the educati…
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