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Brand Awareness

Author:Sorrentino Annarita, Alghamdi Omar A., Shukla Pooja, Alghamdi Abdullah
Publisher:IntechOpen
Abstract: This insightful book explores the evolving landscape of brand perception, presenting new strategies…

Place branding practice and scholarship: where we are and whither we may be going

Author:Govers Rober
Publisher:Edward Elgar Publishing
Abstract: 2020 has clearly been the year in which most people on this planet, most organisations, most econom…

Academic Brands

Author:Biagioli Mario, Sunder Madhavi
Publisher:Cambridge University Press
Abstract: Universities are increasingly presenting tas brands in their global marketing efforts. This volume …

Chapter 3 Comparative aspects of the Song and Dance Celebration of the Baltic countries in the context of nation- branding processes

Author:Muktupāvela Rūta, Laķe And
Publisher:esponsibilityPublisher
Abstract: This chapter focusses on an analysis of the ~SDC in the context of the development of nation-brandi…

Icon, Brand, Myth: The Calgary Stampede

Author:Max Fora
Publisher:Athabasca University Press
Abstract: An investigation of the meanings and iconography of the Stampede: an invented tradition that takes …

Socialistic Brands

Author:Rogowski Mikola
Publisher:Nomos Verlagsgesellschaft mbH & Co. KG
Abstract: Socialistic brands are signs with unique characteristics acquired through their use in particular h…

Brand Postcolonial. ‘Third World’ Texts and the Global

Author:Nayar Pramod K
Publisher:De Gruyter
Abstract: This book studies the making of the postcolonial author and text as a brand. It examines specific t…

Chapter 5 In defense of a conditional harm threshold test for paediatric decision-making

Author:Wilkinson Domini
Publisher:Hart Publishers
Abstract: The case of Charlie Gard raises a number of serious ethical questions, including how a child’s best…

Chapter 6 In search of effective communication with decision-makers for the post-truth era

Author:Olejniczak Karol, Jacoby Marci
Publisher:esponsibilityPublisher
Abstract: Evaluation in the Post-Truth World explores the relationship between the nature of evaluative knowl…

Data Driven Decision-Making for Complex Production Systems

Author:Yang Zaoli, Li Yuchen, Kucukkoc Ibrahim
Publisher:MDPI - Multidisciplinary Digital Publishing Institute
Abstract: The complexity of production processes is on the rise due to evolving technology and changing lifes…
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