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Co-creation of business and marketing models for SMEs in short food supply chains in Lithuania, Latvia and Poland
Marketing automation and the scope of marketers' heuristics
Marketing education for sustainable development
Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability
Grocery retailer's brand performances from brand personalities and marketing offerings
Do social media marketing activities promote customer loyalty? A study on the e-commerce industry
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction
Effect of marketing literacy on the success of entrepreneurial projects
Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capa…
Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing
