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Market power and wages: evidence from Brazil

Author:Pedro Cavalcanti Gonçalves Ferreira
Publisher:EconomiA,
Abstract: Purpose The paper examines the impact of market power on wages within the context of a developing…

Networked business models on a nascent market for sustainable innovation

Author:Amanda Bankel and Lisa Govik
Publisher:Supply Chain Management: An International Journal,
Abstract: Purpose The purpose of this paper is to explore networked business models on a nascent market for…

Actual and perceived gaps in the supply and demand for marketing and communication services: an empirical analysis of the province of Bergamo

Author:Mauro Cavallone, Andrea Pozzi, Philipp Wassler and Rocco Palumbo
Publisher:The TQM Journal,
Abstract: Purpose The purpose of the paper is to analyze the supply and demand of marketing and communicati…

Categorizing behavioral and formed concepts in sports marketing research

Author:Tobias Müller, Florian Schuberth and Jörg Henseler
Publisher:International Journal of Sports Marketing and Sponsorship,
Abstract: Purpose Sports marketing and sponsorship research is located at the intersection of behavioral an…

Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy

Author:Ahsan Siraj, Yongming Zhu, Shilpa Taneja, Ehtisham Ali, Jiaxin Guo and Xihui Chen
Publisher:Arab Gulf Journal of Scientific Research,
Abstract: Purpose With rapidly changing marketing landscape, nowadays, the formulation of various marketing…

The concept of discontinuity in project marketing research: emergence, dissipation and glimpses of the future

Author:Ilkka Tapani Ojansivu
Publisher:Journal of Business & Industrial Marketing,
Abstract: Purpose This study aims to focus on a specific project marketing concept, i.e. “discontinuity,” a…

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Author:Eva A. van Reijmersdal, Marieke Walet and Andrea Gudmundsdóttir
Publisher:Marketing Intelligence & Planning,
Abstract: Purpose Self-presentation is an important aspect of influencer marketing. Drawing upon self-prese…

International dynamic marketing capabilities: developments and a research agenda

Author:Gregor Pfajfar, Maciej Mitręga and Aviv Shoham
Publisher:International Marketing Review,
Abstract: Purpose In this paper, the authors aim to introduce international dynamic marketing capabilities …

Metaverse cannot be an extra marketing immersive tool to increase sales in tourism cities

Author:Lázaro Florido-Benítez
Publisher:International Journal of Tourism Cities,
Abstract: Purpose The purpose of this paper is to analyse the metaverse platform in a social context to bet…

Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective

Author:Hina Naz and Muhammad Kashif
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose Artificial intelligence (AI) offers many benefits to improve predictive marketing practic…
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