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Showing all Resources, Excluding Opac and Electronic and Premium resources

From social marketing and service-dominant logic to engagement in mindfulness practice: a field experiment

Author:Carolina Pantuza Vilar dos Santos, Evandro Luiz Lopes, Julia Costa Dias, André Gustavo Pereira de Andrade, Celso Augusto Matos and Ricardo Teixeira Veiga
Publisher:RAUSP Management Journal,
Abstract: Purpose Based on the assumption of the service-dominant logic (S-D logic) that every exchange is …

Assessment of strategies to enhance the online presence of the Mozambican government website on tourism destination marketing

Author:Sheila Stela Matusse, Xi Xi and Isaque Manteiga Joaquim
Publisher:International Trade, Politics and Development,
Abstract: Purpose The purpose of the present paper was to explore the best practices of destination managem…

The application of mobile functional near-infrared spectroscopy for marketing research – a guideline

Author:Caspar Krampe
Publisher:European Journal of Marketing,
Abstract: Purpose To advance marketing research and practice, this study aims to examine the application of…

Marketing of library resources and its impact on the library usage of distance-learning students

Author:Diana Atuase and Jan Maluleka
Publisher:Digital Library Perspectives,
Abstract: Purpose Access to learning resources in higher education is a prerequisite for effective learning…

Hotels' marketing mix responses at insecurity-stricken destinations: a study in the US–Mexico border

Author:Oliver Cruz-Milán
Publisher:International Hospitality Review,
Abstract: Purpose The purpose of this paper is to investigate specific marketing mix activities and influen…

Critical realist multilevel research in business marketing: a laminated conceptualization of resilience

Author:Markus Vanharanta and Phoebe Wong
Publisher:Journal of Business & Industrial Marketing,
Abstract: Purpose The purpose of this paper is to ease the methodological application of critical realist m…

Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants

Author:Izabela Kowalik, Lidia Danik and Agnieszka Pleśniak
Publisher:Journal of Business & Industrial Marketing,
Abstract: Purpose The entrepreneurial marketing orientation (EMO) has been studied primarily in developed c…

Viewpoint: service marketing research priorities

Author:Christian Grönroos
Publisher:Journal of Services Marketing,
Abstract: Purpose This paper aims to emphasize two key research priorities central to the domain of service…

Mobile application for the purpose of marketing, product distribution and location-based logistics for elderly farmers

Author:Sumitra Nuanmeesri
Publisher:Applied Computing and Informatics,
Abstract: This research has developed a one-stop service supply chain mobile application for the purpose of…

Social marketing and higher education: partnering to achieve sustainable development goals

Author:Chiara Hübscher, Susanne Hensel-Börner and Jörg Henseler
Publisher:Journal of Social Marketing,
Abstract: Purpose Accomplishing the United Nations’ Sustainable Development Goals (SDGs) is imperative for …
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