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Exploring ageing consumers’ usage of content marketing, content typology and online brand advocacy

Author:Jitpisut Bubphapant and Amélia Brandão
Publisher:EuroMed Journal of Business,
Abstract: Purpose Given the importance of the growing segmentation of ageing consumers and their increasing…

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Author:Rodney Graeme Duffett and Mihlali Maraule
Publisher:Young Consumers,
Abstract: Purpose Emojis are quickly becoming a popular new language in social media and marketing. The cap…

The impact of relationship marketing practices on companies’ market and financial performance in emerging markets

Author:Vera Rebiazina, Elena Sharko and Svetlana Berezka
Publisher:Journal of Economics, Finance and Administrative Science,
Abstract: Purpose The paper aims to reveal the impact of relationship marketing (RM) practices adopted by c…

Consumer knowledge in marketing: a critical review and research agenda

Author:Elisa Garrido-Castro, Francisco-José Torres-Peña, Eva-María Murgado-Armenteros and Francisco Jose Torres-Ruiz
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this study is to critically review consumer knowledge in marketing and pro…

“I didn’t want to promote it with a white girl”: marketing practices and boundary work at popular music festivals

Author:Britt Swartjes
Publisher:International Journal of Event and Festival Management,
Abstract: Purpose This paper aims to explore how music festival organisers negotiate diversity and inclusio…

Semantic network analysis in consumer and marketing research: application areas in phygital contexts

Author:Jonathan David Schöps and Philipp Jaufenthaler
Publisher:Qualitative Market Research: An International Journal,
Abstract: Purpose Large-scale text-based data increasingly poses methodological challenges due to its size,…

Nostalgia-based marketing campaigns and sport participation

Author:Norm O'Reilly, Caroline Paras, Madelaine Gierc, Alexander Lithopoulos, Ananya Banerjee, Leah Ferguson, Eun-Young Lee, Ryan E. Rhodes, Mark S. Tremblay, Leigh Vanderloo and Guy Faulkner
Publisher:International Journal of Sports Marketing and Sponsorship,
Abstract: Purpose Framed by nostalgia marketing, this research draws upon lessons from ParticipACTION, a Ca…

An analysis of the effects of aging society on global stock markets

Author:Kansuda Pankwaen, Woraphon Yamaka and Paravee Maneejuk
Publisher:Asian Journal of Economics and Banking,
Abstract: Purpose The primary purpose of this study is to explore the effects of demographic transition tow…

Unveiling the dynamic linkages between energy, forex and financial markets amidst natural and man-made outbreaks

Author:Miklesh Prasad Yadav, Silky Vigg Vigg Kushwah, Farhad Taghizadeh-Hesary and Nandita Mishra
Publisher:Review of Accounting and Finance,
Abstract: Purpose This paper aims to analyze the dynamic linkages of the energy market with the forex marke…

Market competition, labor value and price: a Marxist disequilibrium theoretical and empirical framework

Author:Feng Zhao, Jianbao Zhang and Zhen Luo
Publisher:China Political Economy,
Abstract: Purpose The correlations and deviations between market prices, production prices and values are c…
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