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Sustainability communication in marketing: a literature review

Author:Luiza Dazzi Braga, Matheus Grage Tardin, Marcelo Gattermann Perin and Patricia Boaventura

Publisher:RAUSP Management Journal,

Abstract: Purpose This study aims to explore the foundations and current research streams of sustainability…

How immersive technologies impact behavioral responses in destination marketing: the role of physiological arousal, presence, and age

Author:Michele Di Dalmazi, Marco Mandolfo, Jaime Guixeres, Mariano Alcañiz Raya and Lucio Lamberti

Publisher:International Journal of Contemporary Hospitality Management,

Abstract: Purpose This paper aims to investigate the effectiveness of immersive virtual reality (VR) media …

The role of internal marketing in employee job satisfaction, affective commitment and turnover intention in Morocco

Author:Chaymae Abbana Bennani and Abderrahman Hassi

Publisher:Rajagiri Management Journal,

Abstract: Purpose The current study investigated the effect of internal marketing practices, specifically t…

Digital marketing and small and medium-sized enterprises’ business performance in emerging markets

Author:Wisdom Apedo Deku, Jiuhe Wang and Alexander Kofi Preko

Publisher:Asia Pacific Journal of Innovation and Entrepreneurship,

Abstract: Purpose This study aims to investigate the comprehensive conceptualization how digital marketing …

Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes

Author:Teresa Fernandes, Francisco Guzman and Mafalda Mota

Publisher:Journal of Product & Brand Management,

Abstract: Purpose Consumers increasingly expect brands to have a social purpose. Yet, guidelines on how to …

Service-informed marketing reform

Author:Christian Grönroos

Publisher:Journal of Services Marketing,

Abstract: Purpose This paper aims to develop an alternative perspective on marketing informed by service sc…

Examining the moderating role of technological resources on marketing innovation and family business sustainability

Author:Samuel Affran, Emma Doreen Otiwaa Oppong and Joseph Yenabil Kolug

Publisher:IIMBG Journal of Sustainable Business and Innovation,

Abstract: Purpose Family businesses are on the rise and facing severe sustainability challenges. The overal…

Editorial: Embracing the future of services marketing

Author:Kristina Heinonen

Publisher:Journal of Services Marketing,

Abstract:

Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach

Author:Justin Marthinus, Rodney Graeme Duffett and Brendon Knott

Publisher:International Journal of Sports Marketing and Sponsorship,

Abstract: Purpose Social media has revolutionized marketing communication (MC). Rugby is South Africa’s mos…

Exploring marketing strategies in wine tourism: a comparative study of Roussillon and Empordà wine regions

Author:Raquel Camprubi and Olga Goncalves

Publisher:International Journal of Wine Business Research,

Abstract: Purpose This study addresses a gap in the literature by examining the marketing strategies adopte…