ERAILS | SEARCH RESULTS

Title

Author

Publisher

Abstract

Resource Type

Showing all Resources, Excluding Opac and Electronic and Premium resources

Manufacturing innovation for Industry 4.0: an innovation capability perspective

Author:Astrid Heidemann Lassen and Maria Stoettrup Schioenning Larsen

Publisher:Journal of Manufacturing Technology Management,

Abstract: Purpose The number of small and medium-sized manufacturing companies that have successfully embra…

Modelling and refinement of forensic data acquisition specifications

Author:Benjamin Aziz

Publisher:Elsevier BV

Abstract: Abstract is not available.

Co-ordination and public administration in a global economy ‚Äî A Hungarian point of view

Author:Acemoglu D., Attila Chikán, Ball G. W., Chikán A., Chikán A., Kobrin S. J., Kornai J., Kovács, Smith A., Williamson O.

Publisher:Akademiai Kiado Zrt.

Abstract: The purpose of social co-ordination mechanisms is to co-ordinate the activities of individuals and …

Social media impact on international sports events related to the brand Spain: a comparison between inner versus outside events

Author:Inés Küster Boluda, Natalia Vila-Lopez, Elisabet Mora and Javier Casanoves-Boix

Publisher:European Journal of Management and Business Economics,

Abstract: Purpose This study analyzes the impact of sports social media on a country regarding three intern…

Decoding digital engagement: a comparative analysis of English and Turkish brand post popularity dynamics on platform X

Author:Altug Tanaltay, Selcen Ozturkcan and Nihat Kasap

Publisher:Journal of Research in Interactive Marketing,

Abstract: Purpose This research aims to understand the dynamics that drive consumer engagement of multinati…

Exploring innovativeness, need for uniqueness and brand tiers in the sharing economy

Author:Daniel Espinosa Sáez, Elena Delgado-Ballester and José Luis Munuera Alemán

Publisher:Spanish Journal of Marketing - ESIC,

Abstract: Purpose In a context where the sharing economy (SE) plays an important role in the transformation…

“I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value

Author:Sandra Castro-González, Belén Bande and Pilar Fernández-Ferrín

Publisher:European Journal of Management and Business Economics,

Abstract: Purpose Few studies have explained how and when consumers are willing to engage in online brand-r…

Understanding national brand customer erosion: exploring socio-demographic and weight of purchase factors

Author:José Miguel Holgado-Herrero, F. Javier Rondan-Cataluña, Carmen Barroso-Castro and José Luís Galán-González

Publisher:Journal of Product & Brand Management,

Abstract: Purpose The purpose of this study is to explore brand customer erosion at both the category and b…

Virtual fitting room technology: unleashing the transformative potential for fashion brands’ retail operational performance

Author:Junying Yu, Jiaxuan Xie and Honglin Lu

Publisher:Asia Pacific Journal of Marketing and Logistics,

Abstract: Purpose As a retail operation mode of emerging mixed reality (MR) technology, virtual fitting roo…

Surprise me with the visual representation of the brand in social commerce! An eye-tracking study based on user characteristics

Author:Francisco Muñoz-Leiva, Doaa Herzallah, Ismael Ramón Sánchez-Borrego and Francisco Liébana-Cabanillas

Publisher:European Journal of Management and Business Economics,

Abstract: Purpose This study examines the role of logotypes in advertising effectiveness on s-commerce plat…