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Brand orientation: a systematic literature review and research agenda
Is consumers' willingness to pay premium for agricultural brand labels sustainable?: evidence from Chinese consumers' random n-price auction experime…
Determinants of choosing a foreign brand in emerging economy: lessons and implication for the local entrepreneurs
Local, global and glocal consumer brand relationships: Relación entre marcas de consumo locales, globales y glocales
Pro-environmental messages have more effect when they come from less familiar brands
In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands
Impact of brand equity on purchase intentions: empirical evidence from the health takāful industry of the United Arab Emirates
Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
Emotional brand attachment and brand love: the emotional bridges in the process of transition from satisfaction to loyalty
Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
