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Does outward appearance appeal to the inward mind? The impact of packaging finishes on brand impressions and the subsequent behavior of consumer

Author:Yu-Shan Athena Chen
Publisher:Journal of Product & Brand Management,
Abstract: Purpose The purpose of this study is to identify conditions under which consumers prefer matte pa…

Brand experience and brand attachment as drivers of WOM in hospitality

Author:Mónica Gómez-Suárez and Mónica Veloso
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this paper is to develop a model to measure the impact of brand experience…

Wrinkles in a CSR story: mismatched agendas in fast fashion service brands' CSR reputation

Author:Jacob Mickelsson, Joep J.G.M. van Haren and Jos G.A.M. Lemmink
Publisher:Journal of Service Management,
Abstract: Purpose Corporate social responsibility (CSR) is an increasingly important issue for service bran…

Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention

Author:Evmorfia Karampournioti and Klaus-Peter Wiedmann
Publisher:Internet Research,
Abstract: Purpose This paper examines in detail how the use of storytelling with parallax technology can in…

New challenges in brand management

Author:Cleopatra Veloutsou and Elena Delgado-Ballester
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This paper aims to help in the development of a better understanding of key brand-related…

Consumer-based brand equity of South African luxury fashion brands

Author:Kenneth Appiah-Nimo, Amukelani Muthambi and Richard Devey
Publisher:Journal of Fashion Marketing and Management: An International Journal,
Abstract: Purpose South Africa is the leading market for luxury goods in Africa – a fact evident from the s…

The brand persona of a football manager – the case of Arsène Wenger

Author:Adele Berndt
Publisher:International Journal of Sports Marketing and Sponsorship,
Abstract: Purpose Sport is an important economic activity, and understanding the role of teams and managers…

The effects of logo frame design on brand extensions

Author:Yu-Shan Athena Chen and Lien-Ti Bei
Publisher:Journal of Product & Brand Management,
Abstract: Purpose The purposes of two experiments were to examine how brands may create a broad brand impre…

How industry and occupational stereotypes shape consumers' trust, value and loyalty judgments concerning service brands

Author:Petar Gidaković and Vesna Zabkar
Publisher:Journal of Service Management,
Abstract: Purpose Longitudinal studies have shown that consumer satisfaction has increased over the last 15…

Local versus global food consumption: the role of brand authenticity

Author:Petra Riefler
Publisher:Journal of Consumer Marketing,
Abstract: Purpose This paper aims at investigating the contemporary trend toward regional consumption from …
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