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Showing all Resources, Excluding Opac and Electronic and Premium resources

Territory-based knowledge management in international marketing processes – the case of “Made in Italy” SMEs

Author:Giuseppe Festa, Matteo Rossi, Ashutosh Kolte and Mario Situm
Publisher:European Business Review,
Abstract: Purpose This study aims to analyze the territory as a distinctive factor through which the concep…

The influence of digital marketing on recruitment effectiveness: a qualitative study

Author:Dalvia Rodrigues and Luis F. Martinez
Publisher:European Journal of Management Studies,
Abstract: Purpose The purpose of this paper is to unfold how different digital marketing tools and strategi…

Addressing food waste with a socio-cultural approach to social marketing

Author:Ulla-Maija Sutinen
Publisher:Journal of Social Marketing,
Abstract: Purpose The paper aims to elucidate the potential of a socio-cultural approach to social marketin…

Inclusivity as civism: theorizing the axiology of marketing and branding of places

Author:Andrea Lucarelli
Publisher:Qualitative Market Research: An International Journal,
Abstract: Purpose This study aims to outline an axiology of inclusivity, which can facilitate self-reflecti…

Self-persuasion as marketing technique: the role of consumers’ involvement

Author:Stefan F. Bernritter, Iris van Ooijen and Barbara C.N. Müller
Publisher:European Journal of Marketing,
Abstract: Purpose This paper aims to demonstrate that self-persuasion can be used as a marketing technique …

Word-of-mouth in business-to-business marketing: a systematic review and future research directions

Author:Ryuta Ishii and Mai Kikumori
Publisher:Journal of Business & Industrial Marketing,
Abstract: Purpose The purpose of this study is to review and analyze the status of word-of-mouth (WOM) rese…

Disrupting social marketing through a practice-oriented approach

Author:Fiona Spotswood, Gareth Wiltshire, Sara Spear and Angela Makris
Publisher:RAUSP Management Journal,
Abstract: Purpose This paper aims to explore four disruptions that practice theory makes to traditional soc…

Customer reference marketing in internationalizing SMEs: a service perspective

Author:Daniel Tolstoy, Sara Melén Hånell and Nurgül Özbek
Publisher:Journal of Business & Industrial Marketing,
Abstract: Purpose The purpose of this paper is to create a model that compares the effects of product conte…

Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)

Author:Ismael Luiz dos Santos and Sidnei Vieira Marinho
Publisher:Innovation & Management Review,
Abstract: Purpose This study aims to find evidence of a possible relationship between three constructs that…

Online dating apps as a marketing channel: a generational approach

Author:Paulo Rita, Ricardo Filipe Ramos, Sérgio Moro, Marta Mealha and Lucian Radu
Publisher:European Journal of Management and Business Economics,
Abstract: Purpose This study aims to understand if an online dating app is considered an acceptable channel…
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