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Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change

Author:Sinead Duane, Sinead Duane, Christine Domegan and Brendan Bunting
Publisher:Journal of Social Marketing,
Abstract: Purpose The United Nations (UN) 17 Sustainable Development Goals (SDG) places partnerships as a v…

The case for social support in social marketing

Author:Nuno Baptista, Helena Alves and José Pinho
Publisher:RAUSP Management Journal,
Abstract: Purpose This paper aims to reinforce the arguments for applying the social support concept in soc…

Marketing internationalization: influence factors on product customization decision

Author:Ailton Conde Jussani, Eduardo Pinheiro Gondim de Vasconcellos, James Terence Coulter Wright and Celso Cláudio de Hildebrand e Grisi
Publisher:RAUSP Management Journal,
Abstract: Purpose Studies about product customization decision are especially relevant for organizations th…

Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

Author:Ayodele Oniku and Anthonia Farayola Joaquim
Publisher:Rajagiri Management Journal,
Abstract: Purpose The study aims to examine female sexuality in marketing communications and how it shapes …

The influence of social media and brand equity on business-to-business marketing

Author:Ligia Fagundes, Christian Gomes-e-Souza Munaier and Edson Crescitelli
Publisher:Revista de Gestão,
Abstract: Purpose Brand equity (BE) can be strengthened by the strategic association of brand heritage (BH)…

Marketing retirement housing as aspirational and not a sign of crisis

Author:Louise Drew
Publisher:Emerald Open Research,
Abstract: We conducted consumer research with more than 2,000 adults and more than 100 representatives from…

Virtual reality and gamification in marketing higher education: a review and research agenda

Author:Sandra Maria Correia Loureiro, Ricardo Godinho Bilro and Fernando José de Aires Angelino
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this paper is to review studies on the use of virtual reality (VR) and gam…

An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance

Author:Zhixiang Chen
Publisher:European Journal of Management Studies,
Abstract: Purpose This paper is to explore how cross-functional integration (CFI) of production-marketing c…

Marketing Incheon: Gateway for Seoul, Northeast Asia and the World

Author:Peter J. Rimmer
Publisher:Journal of International Logistics and Trade,
Abstract: New economic geography theorists, who have revived the importance of local roots and highlighted …

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private s…

Author:Hossein Mansouri, Saeed Sadeghi Boroujerdi, Michael Polonsky, Maizaitulaidawati Md Husin and Mehdi Seydi
Publisher:New England Journal of Entrepreneurship,
Abstract: Purpose This study examines the role of market orientation in the relationship between internal m…
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