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Services marketing practices in diverse cultures: Canada compared to Qatar

Author:Allam K. Abu Farha, Paul Sergius Koku, Sam O. Al-Kwifi and Zafar U. Ahmed
Publisher:Journal of Services Marketing,
Abstract: Purpose The service marketing literature has traditionally argued that the marketing practices of…

Influence of social media marketing communications on young consumers’ attitudes

Author:Rodney Graeme Duffett
Publisher:Young Consumers,
Abstract: Purpose This paper aims to examine the influence of interactive social media marketing communicat…

Marketing and social networks: a criterion for detecting opinion leaders

Author:Arnaldo Mario Litterio, Esteban Alberto Nantes, Juan Manuel Larrosa and Liliana Julia Gómez
Publisher:European Journal of Management and Business Economics,
Abstract: Purpose The purpose of this paper is to use the practical application of tools provided by social…

Effective marketing of high-rise luxury condominiums in a middle-income country like Sri Lanka

Author:Stephan Anthonisz and Chad Perry
Publisher:Journal of Work-Applied Management,
Abstract: Purpose The purpose of this paper is to develop an effective process to market high-rise luxury c…

The role of industries’ environmental reputation and competitive intensity on sustainability marketing strategy: Customers’ environmental concern app…

Author:Mohammad Taherdangkoo, Beikpour Mona and Kamran Ghasemi
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This paper aims to highlight a model of industry drivers (industries’ environmental reput…

Strategic business decision making: the use and relevance of marketing metrics and knowledge management

Author:Boban Melović, Marina Dabić, Milica Vukčević, Dragana Ćirović and Tamara Backović
Publisher:Journal of Knowledge Management,
Abstract: Purpose The purpose of this paper is to investigate the perception of marketing managers in a tra…

Weaknesses and strengths of online marketing websites

Author:Sara Herrada-Lores, M. Ángeles Iniesta-Bonillo and Antonia Estrella-Ramón
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose Websites are the most important element of company strategy in the digital space. Therefo…

Risk marketing

Author:Jérôme Boutang and Michel De Lara
Publisher:Journal of Centrum Cathedra,
Abstract: Purpose In a modern world increasingly perceived as uncertain, the mere purchase of a household c…

A social marketing strategy to promote preconception care: development of the Woke Women strategy

Author:Veronique Y.F. Maas, Lyne M.G. Blanchette, Wencke van Amstel, Arie Franx, Marjolein Poels and Maria P.H. Koster
Publisher:Journal of Social Marketing,
Abstract: Purpose Exposure to unhealthy lifestyle behaviours before pregnancy affects the health of mothers…

Can marketing create destination personality? The case of Macau

Author:Iok Keng Veronica Lam and Chris Ryan
Publisher:Tourism Critiques: Practice and Theory,
Abstract: Purpose The paper aims to study Macau’s brand and destination personality. The data are derived f…
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