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The history of academic research in marketing and its implications for the future

Author:Brian T. Ratchford
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this study is to determine what the history of research in marketing impli…

Why customers buy an online product? The effects of advertising attractiveness, influencer marketing and online customer reviews

Author:Mohammad Arief, Rita Indah Mustikowati and Yustina Chrismardani
Publisher:LBS Journal of Management & Research,
Abstract: Purpose Digitalization in marketing activities has made it easier for people to make purchase dec…

Contamination by citations: references to predatory journals in the peer-reviewed marketing literature

Author:Salim Moussa
Publisher:South Asian Journal of Marketing,
Abstract: Purpose Predatory publishing is a growing and global issue infecting all scientific domains. Pred…

Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach

Author:Elisabete Sá, Minoo Farhangmehr, José Carlos Pinho and Sally Dibb
Publisher:Journal of Research in Marketing and Entrepreneurship,
Abstract: Purpose This paper aims to deepen the understanding of the marketing process and practices taking…

Modernity, beauty and the Swedish “way of life”: lifestyle marketing in Stomatol toothpaste advertisements, 1910–1940

Author:Lauren Alex O’ Hagan
Publisher:Journal of Historical Research in Marketing,
Abstract: Purpose This paper aims to challenge the assumption that brands of everyday products have only us…

Successful, safe and sustainable cities: towards a New Urban Agenda

Author:David Satterthwaite
Publisher:University of Technology, Sydney (UTS)
Abstract: There is a growing interest among national governments and international agencies in the contributi…

Think with me, or think for me? On the future role of artificial intelligence in marketing strategy formulation

Author:Theresa Eriksson, Alessandro Bigi and Michelle Bonera
Publisher:The TQM Journal,
Abstract: Purpose This paper explores if and how Artificial Intelligence can contribute to marketing strate…

Marketing first? The role of marketing capability in SME growth

Author:Sanna Joensuu-Salo, Anmari Viljamaa and Emilia Kangas
Publisher:Journal of Research in Marketing and Entrepreneurship,
Abstract: Purpose This paper aims to examine the growth rates of small- and medium-sized enterprises (SMEs)…

Digital marketing and tourism: opportunities for Africa

Author:Kezia Herman Mkwizu
Publisher:International Hospitality Review,
Abstract: Purpose The purpose of this paper is to explore digital marketing and tourism with a focus on opp…

The role of sports marketing in attracting audiences towards less popular sports

Author:Dalia Sedky, Wael Kortam and Ehab AbouAish
Publisher:Journal of Humanities and Applied Social Sciences,
Abstract: Purpose The purpose of this study is to examine how sports marketing can attract audiences toward…
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