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“Exotic, welcoming and fresh”: stereotypes in new Nordic branding
Branding “Halal”: application of a certain religious emotion to attract a specific customer segment
Sustainability claim, environmental misconduct and perceived hypocrisy in luxury branding
Strategic internal communication for effective internal employer branding
Employment brand equity and corporate’s job growth and reputation
Empirical illustrations of student’s perception of a preferred employer brand
The brand-building process of B2B high-tech startups in an omni-digital environment
Exploring how South African handicraft entrepreneurs can use self-schema and brand love to foster positive word-of-mouth from customers
The relationship of internet banking users' emotional brand experiences and consumer-based brand equity
Place branding in the eyes of the place stakeholders – paradoxes in the perceptions of the meaning and scope of place branding
