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Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication

Author:Maria Giovanna Confetto, Aleksandr Ključnikov, Claudia Covucci and Mara Normando
Publisher:Employee Relations: The International Journal,
Abstract: Purpose The study aims to investigate the usage of diversity and inclusion (D&I) signals in commu…

Residents and the place branding process: socio-spatial construction of a locked-down city’s brand identity

Author:Songming Feng, Adele Berndt and Mart Ots
Publisher:Journal of Place Management and Development,
Abstract: Purpose Building on Kavaratzis and Hatch’s (2013) identity-based place branding model, this paper…

The patterns of the past and future agenda in international branding: a literature review

Author:Manoella Antonieta Ramos
Publisher:Review of International Business and Strategy,
Abstract: Purpose The purpose of this study is to, first, analyze the past years of research on internation…

What does it take to co-create place brands? Learnings from an academic-practitioner exchange

Author:Laura Ripoll González, Run Zhao, Lisa Källström, Marta Hereźniak, Jasper Eshuis and Warda Belabas
Publisher:Journal of Place Management and Development,
Abstract: Purpose This paper aims to report on the insights from an international workshop entitled Co-crea…

Effects of the spectator's emotional attachment to esports players on the sponsoring brand

Author:Fernando Navarro-Lucena, Sebastian Molinillo and Rafael Anaya-Sánchez
Publisher:Academia Revista Latinoamericana de Administración,
Abstract: Purpose The purpose of this study is to understand whether the spectator’s emotional attachment t…

Do fear-of-COVID-19 and regional identity matter for the linkage between perceived CSR and brand evangelism? A comparative analysis in South Asia

Author:H.A.Dimuthu Maduranga Arachchi and G. D. Samarasinghe
Publisher:European Journal of Management Studies,
Abstract: Purpose There is a dearth of evidence on how and when perceived corporate social responsibility (…

To “talk the walk” or to “walk the talk”? Employer branding and HRM synergies in small and medium-sized hotels

Author:Irene Zografou and Eleanna Galanaki
Publisher:EuroMed Journal of Business,
Abstract: Purpose Some firms excel at positively presenting their employer brand (talk), while others excel…

Founders and their brands: how founder identity matters in small firm branding

Author:Hanna Astner and Johan Gaddefors
Publisher:Qualitative Market Research: An International Journal,
Abstract: Purpose Branding is essential for business survival and growth, particularly for small firms in t…

Between branding and being: how are inclusive city branding and inclusive city practices related?

Author:Run Zhao, Jurian Edelenbos and Martin de Jong
Publisher:Journal of Place Management and Development,
Abstract: Purpose The purpose of this study is to investigate the relationship between being an inclusive c…

Conceptualising place branding in three approaches: towards a new definition of place brands as embodied experiences

Author:Jasper Eshuis and Laura Ripoll González
Publisher:Journal of Place Management and Development,
Abstract: Purpose This paper aims to provide conceptual clarity on the different approaches of place brandi…
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