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Brand transgressions in advertising related to diversity, equity and inclusion: implications for consumer–brand relationships

Author:Valentina Mazzoli, Raffaele Donvito and Lia Zarantonello
Publisher:Journal of Product & Brand Management,
Abstract: Purpose Considering the ongoing discourse on diversity, equity and inclusion, brands aim to devel…

Effects of perceived value dimensions on customer brand loyalty towards luxury cars

Author:E.P. Femina and P. Santhi
Publisher:Rajagiri Management Journal,
Abstract: Purpose The research aims to examine the influence of perceived value (PV) dimensions on brand lo…

Big trouble in little places: understanding the complexities of place micro-brands

Author:Maria Fernandez de Osso Fuentes, Brendan James Keegan, Jenny Rowley and Esther Worboys
Publisher:Journal of Place Management and Development,
Abstract: Purpose This paper aims to investigate place marketing and branding at the micro-place scale thro…

Determining outcome factors of city branding post-COVID-19: roles of brand satisfaction, brand experience and perceived risk

Author:Andriani Kusumawati, Rizki Yudhi Dewantara, Devi Farah Azizah and Supriono Supriono
Publisher:Journal of Tourism Futures,
Abstract: Purpose This study aims to investigate city branding as a post-pandemic COVID-19 outcome factor o…

Hospitality branding in emerging economies: an Indian perspective

Author:Shivam Rai and Jogendra Kumar Nayak
Publisher:Journal of Tourism Futures,
Abstract: Purpose Travel and tourism is an imperative economic activity in most countries around the world.…

Re-branding the High Street: the place branding process and reflections from three UK towns

Author:Nikos Ntounis and Mihalis Kavaratzis
Publisher:Journal of Place Management and Development,
Abstract: Purpose The main aim of this paper is to develop a holistic understanding of place branding and r…

Estimating Fiscal Multipliers: News From A Non-linear World

Author:Giovanni Caggiano, Efrem Castelnuovo, Valentina Colombo, Gabriela Nodari
Publisher:Wiley
Abstract: open4siCaggiano acknowledges the financial support received by the Visiting Research Scholar progra…

Place branding and local food souvenirs: the ethical attributes of national parks’ brands

Author:Lucia Pizzichini, Valerio Temperini and Gian Luca Gregori
Publisher:Journal of Place Management and Development,
Abstract: Purpose This paper aims to identify what ethical attributes tourists associate with national park…

Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction

Author:Nikolina Koporcic and Aino Halinen
Publisher:IMP Journal,
Abstract: Purpose The purpose of this paper is to examine Interactive Network Branding (INB) as an emergent…

The relationship between employer branding, corporate reputation and intention to apply to a job offer

Author:Ana Junça Silva and Herminia Dias
Publisher:International Journal of Organizational Analysis,
Abstract: Purpose Employer branding is a topic that has gained relevance in the organisational world. Curre…
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