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Abstract

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Showing all Resources, Excluding Opac and Electronic and Premium resources

Supplier-initiated ingredient/component branding

Author:Abdullah M. Aljafari and Tom J. Brown

Publisher:Journal of Business & Industrial Marketing,

Abstract: Purpose This paper aims to understand the process of initiating ingredient/component (IC) brandin…

The inevitability of essentializing culture in destination branding: the cases of fika and hygge

Author:Laura Caprioli, Mia Larson, Richard Ek and Can-Seng Ooi

Publisher:Journal of Place Management and Development,

Abstract: Purpose This paper aims to focus on the re-presentation of the cultural phenomena hygge in Denmar…

Sub-sector branding and nation branding: the case of higher education

Author:Hogne Lerøy Sataøen

Publisher:Corporate Communications: An International Journal,

Abstract: Purpose This paper concerns public sub-sector branding within the higher education (HE) system. T…

The Midas touch of branding: banks' brand value, intellectual capital and the optimization of the Interbrand methodology

Author:Boban Melović, Milica Vukčević and Marina Dabić

Publisher:Journal of Intellectual Capital,

Abstract: Purpose The aim of this paper is to show how a bank's brand value is quantitatively assessed usin…

Nation branding, cultural identity and political polarization – an exploratory framework

Author:Alessandra Vecchi, Emmanuel Sirimal Silva and Lina Maria Jimenez Angel

Publisher:International Marketing Review,

Abstract: Purpose The objective of this research is to propose a framework which is apt to assess how a nat…

Branding cities, regions and countries: the roadmap of place brand equity

Author:Fabiana Gondim Mariutti and Janaina de Moura Engracia Giraldi

Publisher:RAUSP Management Journal,

Abstract: Purpose The purpose of this paper is two-fold: to expand the understanding of brand equity for pl…

Sustainable city branding narratives: a critical appraisal of processes and outcomes

Author:Laura Ripoll Gonzalez and Fred Gale

Publisher:Journal of Place Management and Development,

Abstract: Purpose This study aims to explore whether adopting a sustainability narrative in city branding a…

Non-musical sound branding – a conceptualization and research overview

Author:Nicolai Jørgensgaard Graakjær and Anders Bonde

Publisher:European Journal of Marketing,

Abstract: Purpose The purpose of this paper is to advance the understanding of sound branding by developing…

Corporate branding and firm performance: a study among Oman hotel industry

Author:Mohammed Muneerali Thottoli and Fatma Nasser Al Harthi

Publisher:Arab Gulf Journal of Scientific Research,

Abstract: Purpose The study aims to assess how corporate branding affects firm performance in the context o…

You are a brand: social media managers’ personal branding and “the future audience”

Author:Jenna Jacobson

Publisher:Journal of Product & Brand Management,

Abstract: Purpose Social media management is an emerging profession that is growing as companies increasing…