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The effect of online and offline experiential marketing on brand equity in the hotel sector
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
Do different marketing practices pre-suppose different frames of reference? An exploratory study
International marketing strategy of emerging market firms: the case of Bangladesh
Model for assessing the quality of marketing-management education
Social representations of marketing work: advertising workers and social media
“Show us your moves”: trade rituals of television marketing
All that glistens is not (green) gold: historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950–1953
CSR marketing outcomes and branch managers’ perceptions of CSR
Marketing and entrepreneurial success in emerging markets: the nexus
