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Showing all Resources, Excluding Opac and Electronic and Premium resources

Trust in humanoid robots: implications for services marketing

Author:Michelle M.E. van Pinxteren, Ruud W.H. Wetzels, Jessica Rüger, Mark Pluymaekers and Martin Wetzels
Publisher:Journal of Services Marketing,
Abstract: Purpose Service robots can offer benefits to consumers (e.g. convenience, flexibility, availabili…

Information technology and marketing performance within international market-entry alliances: A review and an integrated conceptual framework

Author:Shasha Zhao and Constantinos-Vasilios Priporas
Publisher:International Marketing Review,
Abstract: Purpose The purpose of this paper is to engage in a comprehensive review of the research on infor…

Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizati…

Author:Georg Hauer, Nadine Naumann and Patrick Harte
Publisher:Innovation & Management Review,
Abstract: Purpose The purpose of this study is to investigate the influence of digital transformation on th…

Marketing or methodology? Exposing the fallacies of PLS with simple demonstrations

Author:Mikko Rönkkö, Nick Lee, Joerg Evermann, Cameron McIntosh and John Antonakis
Publisher:European Journal of Marketing,
Abstract: Purpose Over the past 20 years, partial least squares (PLS) has become a popular method in market…

Absorptive capacity, marketing capabilities, and innovation commercialisation in Nigeria

Author:Kehinde Medase and Laura Barasa
Publisher:European Journal of Innovation Management,
Abstract: Purpose The purpose of this paper is to investigate how specialised capabilities including absorp…

Two converging paths: behavioural sciences and social marketing for better policies

Author:François J. Dessart and René van Bavel
Publisher:Journal of Social Marketing,
Abstract: Purpose This commentary argues that social marketing and the application of behavioural sciences …

The future of national tourism organisations marketing functions – there is no future?

Author:Brian Hay
Publisher:Journal of Tourism Futures,
Abstract: Purpose The purpose of this paper is to investigate the impact of two micro trends on the future …

Market orientation in service clusters and its effect on the marketing performance of SMEs

Author:Marcelo Royo-Vela, Juan Carlos Amezquita Salazar and Francisco Puig Blanco
Publisher:European Journal of Management and Business Economics,
Abstract: Purpose This paper aims to address research gaps with regard to the relationship between market o…

Impact of green marketing, greenwashing and green confusion on green brand equity

Author:Abdul Qayyum, Raja Ahmed Jamil and Amnah Sehar
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This study aims to examine the negative effects of excessive product packaging (EPP), gre…

COVID-19 lockdown controls and human rights abuses: the socioeconomic and social marketing implications

Author:Ben Odigbo, Felix Eze, Rose Odigbo and Joshua Kajang
Publisher:Emerald Open Research,
Abstract: Background: This work is a situation analysis of reported human rights abuses that have character…
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