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The destination marketing and media profile – travel motives nexus amid tourism crisis: the mediating effect of the nation brand

Author:Tafadzwa Matiza and Elmarie Slabbert
Publisher:Journal of Hospitality and Tourism Insights,
Abstract: Purpose The ongoing COVID-19 pandemic highlights the importance of destination marketing and medi…

The mediating effect of trust on consumer behavior in social media marketing environments

Author:Aloka Karunasingha and Nalin Abeysekera
Publisher:South Asian Journal of Marketing,
Abstract: Purpose The main purpose of this study is to investigate the mediating effect of trust on the rel…

Bridging the marketing-finance divide: use of customer voice in managerial decision-making

Author:Deepak Saxena, Mairead Brady, Markus Lamest and Martin Fellenz
Publisher:Qualitative Market Research: An International Journal,
Abstract: Purpose This study aims to provide more insight into how customer voice is captured and used in m…

Social marketing for museums: an introduction to social marketing for the arts and culture sector

Author:Flavia I. Gonsales
Publisher:RAUSP Management Journal,
Abstract: Purpose The paper aims to introduce social marketing (SM) as a tool to overcome the low cultural …

Transformational marketing and transformational travel

Author:Marco Martins and Lara Santos
Publisher:Journal of Tourism Futures,
Abstract: Purpose This research seeks to understand if transformational marketing can be used as a tool tha…

Big data in tourism marketing: past research and future opportunities

Author:Sofía Blanco-Moreno, Ana M. González-Fernández and Pablo Antonio Muñoz-Gallego
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this study was to uncover representative emergent areas and to examine the…

Urban experiential tourism marketing: Use of social media as communication tools by the food markets of Madrid

Author:Blanca Garcia Henche
Publisher:Journal of Tourism Analysis: Revista de Análisis Turístico,
Abstract: Purpose The theoretical framework of this study focuses on the trends towards experiential touris…

Targeting millers to improve rice marketing in Uganda

Author:Edgar Edwin Twine, Stella Everline Adur-Okello, Gaudiose Mujawamariya and Sali Atanga Ndindeng
Publisher:British Food Journal,
Abstract: Purpose Improving milling quality is expected to improve the quality of domestic rice and hence t…

Social marketing: advancing a new planning framework to guide programmes

Author:M. Bilal Akbar, Lawrence B. Ndupu, Jeff French and Alison Lawson
Publisher:RAUSP Management Journal,
Abstract: Purpose This paper aims to develop and present a new planning framework of social marketing, know…

Portraying gender in external marketing communication, using the example of a fair fashion label

Author:Juliane Lohmann, Marina Schmitz and Silvia Damme
Publisher:Emerald Open Research,
Abstract: The topics of gender and sustainability are firmly anchored within a social discourse. Based on b…
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