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Exploring and consolidating the brand personality elements of the political leader

Author:Varsha Jain, Meetu Chawla, B.E. Ganesh and Christopher Pich
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This study aims to examine brand personality and its application to political branding. T…

Sharia vs non-sharia compliant: which gives much higher financial-based brand equity to the companies listed in the Indonesian stock market?

Author:Sri Rahayu Hijrah Hati, Muhammad Budi Prasetyo and Nur Dhani Hendranastiti
Publisher:Journal of Islamic Marketing,
Abstract: Purpose The study aims to examine the difference of financial-based brand equity of Sharia-compli…

Understanding millennial perceptions of human and nonhuman brands

Author:Junaid ul Haq and Mark A. Bonn
Publisher:International Hospitality Review,
Abstract: Purpose The purpose of this paper is to obtain perceptions from three distinct millennial segment…

“Brand play” versus “Brand attack”: the subversion of brand meaning in non-collaborative co-creation by professional artists and consumer activists

Author:Samuel Kristal, Carsten Baumgarth and Jörg Henseler
Publisher:Journal of Product & Brand Management,
Abstract: Purpose This paper aims to investigate the ways in which “non-collaborative co-creation” can affe…

Antecedents and consequences of luxury brand engagement in social media

Author:Amélia Brandão, Eva Pinho and Paula Rodrigues
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this study is to analyse the antecedent (Consumer Involvement) and the con…

Mazovia brand awareness among corporate customers: implications for local authorities

Author:Katarzyna Młotkowska and Izabela Kowalik
Publisher:Central European Management Journal,
Abstract: Purpose The aim of the study was to determine the region brand’s strength by measuring the awaren…

Overcoming negative disaster images: how Fukushima’s sake breweries challenged negative stereotypes and rebuilt its regional brand

Author:David N. Nguyen, Moe Kumakura, Shogo Kudo, Miguel Esteban and Motoharu Onuki
Publisher:Journal of Tourism Futures,
Abstract: Purpose This study adopts the multi-step model developed by Avraham and Ketter (2008), for alteri…

Stakeholder value-based place brand building

Author:Mechthild Donner and Fatiha Fort
Publisher:Journal of Product & Brand Management,
Abstract: Purpose The purpose of this study is to investigate the place brand building process based on mul…

Beyond the authenticity–standardisation paradox in international gastronomy retailing: Twisting the hosting city brand with the place of origin

Author:Cecilia Pasquinelli, Mariapina Trunfio and Simona Rossi
Publisher:British Food Journal,
Abstract: Purpose This study aims to frame the authenticity–standardisation relationship in international g…

Brand addiction: brand characteristics and psychological outcomes

Author:Barbara Francioni, Ilaria Curina, Sabrina M. Hegner and Marco Cioppi
Publisher:Journal of Consumer Marketing,
Abstract: Purpose This paper aims to empirically test the influence of brand characteristics on brand addic…
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