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IMC antecedents and the consequences of planned brand identity in higher education
From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand
Corporate heritage brands, augmented role identity and customer satisfaction
Insights on NGO brand equity: a donor-based brand equity model
The effects of advertising ethnic cues on brand love, brand attachment and attitude toward the brand
Employer brand and international employer brand: literature review
The impact of brand concept on brand equity
Social media, brand communication and customer engagement in Michelin-starred restaurants during a time of crisis
The role of health and safety protocols and brand awareness for the recovery of hotel activity following a health crisis
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
