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Is brand addiction important to persuade Islamic consumers in order to repurchase luxury products?

Author:Mitra Meijani, Alireza Rousta and Dariyoush Jamshidi

Publisher:South Asian Journal of Marketing,

Abstract: Purpose The expansion of lifestyle and luxury markets has necessitated new marketing techniques. …

Is ownership of brands passe? A new model of temporary usage for durable goods

Author:René Hubert Kerschbaumer, Thomas Foscht and Andreas B. Eisingerich

Publisher:Journal of Business Strategy,

Abstract: Purpose The trend toward subscription economy accelerated the rise of access-based consumption mo…

Country-of-origin image and consumer brand evaluation: a meta-analytic review

Author:Stephen Oduro, Alessandro De Nisco and Luca Petruzzellis

Publisher:Journal of Product & Brand Management,

Abstract: Purpose This study aims to draw on cue utilization and irradiation theories to: determine the ext…

Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps

Author:Salma Habachi, Jorge Matute and Ramon Palau-Saumell

Publisher:Journal of Product & Brand Management,

Abstract: Purpose This study aims to examine the impact of the gameful experience on behavioural outcomes. …

Influence of training and development interventions on employee retention – an employer brand-based agenda

Author:Shubhangi Bharadwaj

Publisher:LBS Journal of Management & Research,

Abstract: Purpose The aim of the study is to assess the effect of employer branding dimension of training a…

A time for heroes? Conceptualization, development and validation of the brand hero scale

Author:Yu-Ting Lin, Thomas Foscht and Andreas Benedikt Eisingerich

Publisher:European Journal of Marketing,

Abstract: Purpose Prior work underscores the important role of customer advocacy for brands. The purpose of…

Antecedents of consumers' brand switching behavior in mobile service provider

Author:Naresh K. Patel

Publisher:South Asian Journal of Marketing,

Abstract: Purpose Switching behavior is predominantly seen in the consumer buying behavior of the mobile in…

Why is sharing not enough for brands in video ads? A study about commercial video ads' value drivers

Author:Flavia Braga Chinelato, Cid Gonçalves Filho and Daniel Fagundes Randt

Publisher:Spanish Journal of Marketing - ESIC,

Abstract: Purpose The main goal of viral marketing is to affect brands positively. But most studies concern…

I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

Author:Wolfgang J. Weitzl, Clemens Hutzinger and Udo Wagner

Publisher:Journal of Product & Brand Management,

Abstract: Purpose The study of shame has a long tradition in intra- and inter-personal psychology. This pap…

Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China

Author:Carlos Diaz Ruiz and Angela Gracia B. Cruz

Publisher:International Marketing Review,

Abstract: Purpose This study conceptualizes a form of luxury consumption in which luxury brands collaborate…