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Climate change
Antecedents of brand hate in the fast food industry
Story of Aaker’s brand personality scale criticism
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Customer-based brand equity index of Kurukshetra
How can brands become central in the consumers’ life?
To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship
The effects of chatbots’ attributes on customer relationships with brands: PLS-SEM and importance–performance map analysis
The relationship between brand attractiveness and the intent to apply for a job: A millennials’ perspective
Between love and boycott: a story of dual origin brands
