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Showing all Resources, Excluding Opac and Electronic and Premium resources

Understanding lovemark brands: Dimensions and effect on Brand loyalty in high-technology products

Author:Apostolos Giovanis and Pinelopi Athanasopoulou
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this study is to develop and empirically test a lovemark measure that can …

Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market

Author:Renata Salerno-Kochan and Paweł Turek
Publisher:Journal of Fashion Marketing and Management: An International Journal,
Abstract: Purpose The aim of the study reported in this article was to establish whether the quality of clo…

Global-local consumer identities as drivers of global digital brand usage

Author:Katerina Makri, Karolos-Konstantinos Papadas and Bodo B. Schlegelmilch
Publisher:International Marketing Review,
Abstract: Purpose The purpose of this paper is to represent the first empirical attempt to explore global-l…

Branded app implementation at the London Symphony Orchestra

Author:Victoria Gosling, Garry Crawford, Gaynor Bagnall and Ben Light
Publisher:Arts and the Market,
Abstract: Purpose The purpose of this paper is to consider the key findings of a yearlong collaborative res…

Understanding damage to and reparation of brand trust: a closer look at image congruity in the context of negative publicity

Author:Zelin Tong, Jingdan Feng and Fang Liu
Publisher:Journal of Product & Brand Management,
Abstract: Purpose Studies have shown that negative publicity adversely affects brand trust, but exactly how…

Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

Author:Olavo Pinto and Amélia Brandão
Publisher:European Journal of Management and Business Economics,
Abstract: Purpose The purpose of this study is to place the antecedents and consequences of brand hate in t…

Conceptualising online fashion brand recognition: scale development and validation

Author:Muhammad Sabbir Rahman, Md Afnan Hossain, Md Rifayat Islam Rushan, Mohammad Tayeenul Hoque and Hasliza Hassan
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This study aims to develop and validate a scale for measuring online fashion brand recogn…

The role of customer personality in satisfaction, attitude-to-brand and loyalty in mobile services

Author:Trevor Alexander Smith
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this study is two-fold. First is to explore the role of some customer pers…

QSR customer sustainable behaviors and brand practice perceptions on willingness to pay a premium

Author:Michael C. Ottenbacher, Graciela Kuechle, Robert James Harrington and Woo-Hyuk Kim
Publisher:International Hospitality Review,
Abstract: Purpose The purpose of this paper is to investigate the effect of consumer sustainability attitud…

Seeing the invisible: brand authenticity and the cultural production of queer imagination

Author:Jonatan Södergren and Niklas Vallström
Publisher:Arts and the Market,
Abstract: Purpose The twofold aim of this theory-building article is to raise questions about the ability o…
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