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Enriching the ECSI model using brand strength in the retail setting

Author:Paraskevi Sarantidou
Publisher:European Journal of Management and Business Economics,
Abstract: Purpose The purpose of this paper is to investigate the role of the retailer’s brand strength as …

Brand communication and the mass vaccination center: stadium, team and community perspectives

Author:Jackson Sears, Beth A. Cianfrone and Timothy Kellison
Publisher:International Journal of Sports Marketing and Sponsorship,
Abstract: Purpose The usage of sport stadia for public service is increasingly common and may come in diffe…

Place attachment and brand loyalty: the moderating role of customer experience in the restaurant setting

Author:Michael Boadi Nyamekye, Diyawu Rahman Adam, Henry Boateng and John Paul Kosiba
Publisher:International Hospitality Review,
Abstract: Purpose The purpose of this study is to ascertain the effects of place attachment on brand loyalt…

Combining depth and intensity images to produce enhanced object detection for use in a robotic colony

Author:A Milella, A Ushma, G Anusha, K Mikolajczyk, N Kanopoulos, R Abdulmajeed, S Adhikari, S Harnad
Publisher:Springer Science and Business Media LLC
Abstract: Robotic colonies that can communicate with each other and interact with their ambient environments …

The meaning of a brand? An archetypal approach

Author:Duarte Xara-Brasil, Kavita Miadaira Hamza and Percy Marquina
Publisher:Revista de Gestão,
Abstract: Purpose The purpose of this paper is to analyze customers’ perceptions about brand personality in…

Employees as influencers: measuring employee brand equity in a social media age

Author:Donna Smith, Jenna Jacobson and Janice L. Rudkowski
Publisher:Journal of Product & Brand Management,
Abstract: Purpose The practice of frontline employees articulating their brand voice and posting work-relat…

The impact of brand love on brand loyalty: the moderating role of self-esteem, and social influences

Author:Minh T.H. Le
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this paper is threefold. First, it aims to clarify the moderating role of …

When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services

Author:Mauricio Santos and Walesska Schlesinger
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This paper aims to test the effects of brand experience and brand love on brand loyalty a…

Antecedents and outcomes of brand pride: moderating role of narcissism

Author:Subarna Nandy, Neena Sondhi and Himanshu Joshi
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This paper aims to draw on the appraisal theory and the theory of self-brand congruence (…

Trust and loyalty in online brand communities

Author:Rafael Anaya-Sánchez, Rocío Aguilar-Illescas, Sebastián Molinillo and Francisco J. Martínez-López
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The purpose of this paper is to analyse the effects of brand trust and online brand commu…
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