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The spirit of sauna: legitimating the Finnish place brand

Author:Jack S. Tillotson, Vito Tassiello, Alexandra S. Rome and Katariina Helaniemi
Publisher:Journal of Place Management and Development,
Abstract: Purpose The purpose of this paper is to investigate inhabitants of Finland and their continuing e…

The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes

Author:Virginie Lavoye, Jenni Sipilä, Joel Mero and Anssi Tarkiainen
Publisher:Journal of Services Marketing,
Abstract: Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to pr…

Hermeneutics as innovative method to design the brand identity of a nanotechnology company

Author:Davide Settembre-Blundo, Alfonso Pedro Fernández del Hoyo and Fernando Enrique García-Muiña
Publisher:Asia Pacific Journal of Innovation and Entrepreneurship,
Abstract: Purpose The purpose of this paper is to develop an innovative branding method based on the hermen…

Beauty lies in the eye of the beholder: consumers' and jobseekers' interpretations of the family business brand

Author:Philipp Jaufenthaler
Publisher:Journal of Product & Brand Management,
Abstract: Purpose Brands are relevant to multiple stakeholders and, as such, can have multiple meanings. Dr…

How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity

Author:Ahmed Eldegwy, Tamer H. Elsharnouby and Wael Kortam
Publisher:International Journal of Educational Management,
Abstract: Purpose The purpose of this paper is to integrate branding and higher education literature to con…

Questioning a “one size fits all” city brand: Developing a branded house strategy for place brand management

Author:Sebastian Zenker and Erik Braun
Publisher:Journal of Place Management and Development,
Abstract: Purpose City branding has gained popularity as governance strategy. However, the academic underpi…

The voice of dwellers – developing a place brand by listening to its residents

Author:Ulla Hakala
Publisher:Journal of Place Management and Development,
Abstract: Purpose Listening to the customers has long been a key phrase and success element in product bran…

Does perceived corporate citizenship affect on purchasing intention during the COVID-19 pandemic? Across the mediation impact of brand trust and cons…

Author:H.A. Dimuthu Maduranga Arachchi
Publisher:IIM Ranchi journal of management studies,
Abstract: Purpose This paper is to examine the direct relationship between perceived corporate citizenship …

Anthropomorphized vs objectified brands: which brand version is more loved?

Author:Elena Delgado-Ballester, Mariola Palazón and Jenny Peláez
Publisher:European Journal of Management and Business Economics,
Abstract: Purpose The purpose of this paper is to deal with the role of the human metaphor (anthropomorphis…

The bond between country and brand stereotypes: insights on the role of brand typicality and utilitarian/hedonic nature in enhancing stereotype conte…

Author:Adamantios Diamantopoulos, Ilona Szőcs, Arnd Florack, Živa Kolbl and Martin Egger
Publisher:International Marketing Review,
Abstract: Purpose Drawing on the stereotype content model (SCM), the authors investigate the stereotype con…
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