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Showing all Resources, Excluding Opac and Electronic and Premium resources

Factors affecting consumers’ willingness to buy private label brands (PLBs): Applied study on hypermarkets

Author:Rasha H.A. Mostafa and Reham I. Elseidi
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose The aim of this research is to investigate the factors affecting consumers’ willingness t…

Doing good when times are bad: the impact of CSR on brands during recessions

Author:Abhi Bhattacharya, Valerie Good and Hanieh Sardashti
Publisher:European Journal of Marketing,
Abstract: Purpose This paper aims to determine what the brand performance consequences of corporate social …

The role of retailers during brand scandals: insights from a case study

Author:Sunaina Kapoor, Saikat Banerjee and Paola Signori
Publisher:International Journal of Retail & Distribution Management,
Abstract: Purpose The role of retailers in influencing consumer attitude during a brand scandal is quite co…

Innocence versus Coolness: the influence of brand personality on consumers’ preferences

Author:Wenting Feng, Yuanping Xu and Lijia Wang
Publisher:Journal of Product & Brand Management,
Abstract: Purpose Building on the theory of brand psychological ownership, this paper aims to explore the m…

To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude

Author:Alexandra Kirkby, Carsten Baumgarth and Jörg Henseler
Publisher:Journal of Product & Brand Management,
Abstract: Purpose This paper aims to explore consumer perception of “brand voice” authenticity, brand authe…

Layers of love – exploring the interactive layers of brand love in the social media setting

Author:Kaisa Aro, Kati Suomi and Richard Gyrd-Jones
Publisher:European Journal of Marketing,
Abstract: Purpose This study aims to add to the understanding of the interactive nature of brand love by us…

The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio

Author:Noora Arantola and Mari Juntunen
Publisher:Journal of Product & Brand Management,
Abstract: Purpose This study aims to increase the understanding of the emergence of a values-based (VB) pre…

Determinants of satisfaction with online food delivery providers and their impact on restaurant brands

Author:Washington Macias, Katia Rodriguez and Holger Barriga
Publisher:Journal of Hospitality and Tourism Technology,
Abstract: Purpose This paper aims to analyze the spillover effects between online food delivery providers’ …

Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands

Author:Rafael Barreiros Porto, Gordon Robert Foxall, Ricardo Limongi and Débora Luiza Barbosa
Publisher:Journal of Modelling in Management,
Abstract: Purpose Consumer perception of corporate brand equity has primarily focused on product brand dime…

Luxury fashion brand coolness: niche versus mass cool

Author:Sandra Maria Correia Loureiro, Aihoor Aleem and Mike Breazeale
Publisher:Spanish Journal of Marketing - ESIC,
Abstract: Purpose This study aims to analyze the relationship of mass versus niche brand coolness on consum…
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