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Brand authenticity leads to perceived value and brand trust
University brand as an employer: demystifying employee attraction and retention
Brand advocacy in the frontline: how does it affect customer satisfaction?
Engaging consumers via online brand communities to achieve brand love and positive recommendations
Store brand adoption and penetration explained by trust
Managing brand equity in the brewing sector
Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity
Reasons for ignoring versus paying attention to country of origin among consumers of durable goods brands
When and how brands affect importance of product attributes in consumer decision process
Brand-driven identity development of places
