ERAILS | SEARCH RESULTS

Title

Author

Publisher

Abstract

Resource Type

Showing all Resources, Excluding Opac and Electronic and Premium resources

Brand image and consumer satisfaction towards Islamic travel packages: A study on tourism entrepreneurship in Malaysia

Author:Noorshella Binti Che Nawi, Abdullah Al Mamun, Noorul Azwin Md Nasir, Azwan Abdullah and Wan Nurulasiah Wan Mustapha

Publisher:Asia Pacific Journal of Innovation and Entrepreneurship,

Abstract: Purpose This study aims to examine the factors affecting brand image and consumer satisfaction to…

“I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

Author:Amélia Brandão and Paolo Popoli

Publisher:European Business Review,

Abstract: Purpose This paper aims to investigate whether brand anthropomorphism has a direct impact on bran…

I trust friends before I trust companies: The mediation of WOM and brand love on psychological contract fulfilment and repurchase …

Author:Ismail Juma Ismail

Publisher:Management Matters,

Abstract: Purpose Consumer psychology research has established the importance of customer …

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination

Author:Igor Stojanovic, Luisa Andreu and Rafael Curras-Perez

Publisher:European Journal of Management and Business Economics,

Abstract: Purpose The purpose of this paper is to provide a comprehensive research of the effects of the in…

Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences

Author:Riccardo Rialti, Alessandro Caliandro, Lamberto Zollo and Cristiano Ciappei

Publisher:Spanish Journal of Marketing - ESIC,

Abstract: Purpose This paper presents an in-depth investigation on how brands may concur to the co-creation…

Building a warm and competent B2B brand personality

Author:Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah

Publisher:European Journal of Marketing,

Abstract: Purpose This study aims to investigate how business-to-business (B2B) companies build brand perso…

How harmful are online firestorms for brands?: An approach to the phenomenon from the participant level

Author:Elena Delgado-Ballester, Inés López-López and Alicia Bernal-Palazón

Publisher:Spanish Journal of Marketing - ESIC,

Abstract: Purpose Adopting an exploratory approach, this paper aims to focus on the potential negative cons…

Mediating model of brand equity and its application

Author:Umesh Ramchandra Raut, Prafulla Arjun Pawar, Pedro Quelhas Brito and Gyanendra Singh Sisodia

Publisher:Spanish Journal of Marketing - ESIC,

Abstract: Purpose This paper aims to examine the mediating role of brand satisfaction and brand trust in br…

Discovering the sustainable hotel brand personality on TripAdvisor

Author:Aureo Paiva Neto, Elaine Aparecida Lopes da Silva, Lissa Valéria Fernandes Ferreira and José Felipe Ribeiro Araújo

Publisher:Journal of Hospitality and Tourism Technology,

Abstract: Purpose This paper aims to explore a hotel brand personality performance through electronic word-…

Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector

Author:Pantea Foroudi, Maria Palazzo and Asfia Sultana

Publisher:British Food Journal,

Abstract: Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role playe…